Free Templates All of HubSpot's templates, in one place. Sales software for closing more deals, faster. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. *Always mathematically center the Sprocket. Be thoughtful when representing humans. HubSpot blog post and blog listing page templates are coded files. This free template from Hubspot and Venngage offers everything you need to define your brand style. Obsidian is our text color. Free and premium plans. There is a setting for HubSpot forms to not include any css from HubSpot. Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. Use these energetic colors to complement primary colors and break up white space. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. No attempt should be made to alter the Sprocket in any way. The templates in the âtemplatesâ folder are reusable page or email wrappers that place modules and partials into a layout. How crazy is that? Filter . Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. HubSpot themes, site page, landing page, blog, system page, email templates. I have to say that it is, by far, one of the best style guides that I've ever come across. Orange Sprocket on top of any color. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Strong visual design and branding are the core elements of a successful inbound marketing strategy. Fonts, sizes, colors, and all that good stuff. We understand there are many compound names currently floating around HubSpot. Using "Sorbet" orange for the Sprocket instead of "Lorax". The best way to organize your content. See the full brand guide here. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. The systematized structure of our wordmarks ensure consistency throughout the company. Find training and consulting services to help you thrive with HubSpot. Here's a way to spot the difference between old and new. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be â¦ Donât worry, thinking this is the cheap or easy way out and that your lists wonât be made to feel special by going this route. This color indicates that something is clickable. Software for providing first-class customer service. The HubSpot Wordmarks are logos for HubSpot sub-brands: i.e. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. do not use compound naming. We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. See, schedule, and carry out your marketing efforts â all in one place with Content Calendar software by CoSchedule. We have also compiled guidelines and some brand instruction for specific disciplines. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! When designing, sometimes an icon just doesn't cut it. See more examples below. Avoid using Candy Apple as a text color. Be cognizant of not overusing gradients, using flat secondary colors as a fallback. Whether itâs your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. Eerie is our default icon color, complimentary of Obsidian. The type family for HubSpot is Avenir Next. Don't use color icons on top of color backgrounds. You can use these templates for free, without attribution. Marketing Hub Marketing automation software. We have four categories of icons: action, editor, utilities, and view icons. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. Fully drag-n-drop. Showing 1 - 5 of 5. Humans naturally associate with familiar people and settings. (Use all white Sprocket instead.). The main call-out is don't use color on color. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. Simply download and create your amazing branding guide right away. Source: Spotify. HubSpot logo overlaid on color background. Icons are used to assist copy in representing instructional and actionable meaning. It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. Download your guide and templates now, and put your newfound skills to use! A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isnât) expressed through your content. Although they're fun to say, as a brand we no longer support compound naming in workmark treatments as they decrease the value in our brand name. The Ultimate Collection of Resume Templates for 2018. In these cases, photography is typically paired with a header, subheader, and a button. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. Modern design. 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