Who on your content team is responsible for the creation, posting and promotion of the content? Distribution Plan. See the webinar for an example of each. In short, the editorial calendar is the working document that provides everyone involved in your content effort with the information they need to produce, deliver and promote the content strategy plan. CLARIFY THE LIFESTYLE YOU’RE SELLING. Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. A typical content plan starts with a main topic accompanied by content recommendations based on: Keyword variants; User intents; Superlatives; Questions; Take for example the topic “apple pie.” A “Guide to Apple Pie” would make an ideal piece of pillar content. Here’s how you might map content to some of the goals of site users: What Are These Content Maps For? Create … One of the foundations of a social media content plan is figuring out the ideal ratio for the content that you’ll share. Excel and Google Sheets can be cost-effective tools for building marketing calendars. Strolleria. You’ll receive an email alert when new articles are published to the Curata Blog, about 2 times a week. Free Download: How to Curate Content Like a Boss Data sourced from Curata CMP, our content marketing platform. © 2021 IZEA. It sounds simple, yet it’s a step many content marketers don’t take. As you do this, be aware that some of the business problems or trends that were an issue in the past might not be relevant to the strategy you are building today. Although the sample plan covers marketing in general, you can easily adapt it for use with content marketing specifically. How to Develop a Content Marketing Plan with Templates, Todd Wheatland, Author and Speaker, Global Strategy at King Content | @ToddWheatland, Adele Revella, CEO of Buyer Persona Institute | @buyerpersona, Larry Kim, CEO of MobileMonkey & Founder of WordStream | @LarryKim, Share How to Develop a Content Marketing Plan with Templates on Facebook, Share How to Develop a Content Marketing Plan with Templates on Twitter, Share How to Develop a Content Marketing Plan with Templates on Linkedin, Share How to Develop a Content Marketing Plan with Templates via email, The Emergence of the Content Marketing Platform, read this in-depth look at how to connect content with your buyers, read more about how to capture and track this information, dozens of ways to measure the effectiveness of your content strategy, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, Content Marketing KPIs: Mapping Content’s Organizational Influence. I work with a lot of content marketers in a lot of different organizations. By keeping the lesson plan design simple, the focus is really on the content of the lesson plan. Good news is on its way! The Care Plan template is provided for your reference as a starting point for the documentation that you should have in place as a provider of care and support services. For example, if you are trying to gain awareness in your marketplace, then content that is education-based will be beneficial. A plan for content promotion Now that you know what a content marketing plan should include, let’s take a look at a few content marketing plan examples. Purpose is a big topic but essentially it comes down to two important elements: who are you targeting with your content, and what do you want them to do with the information you provide? It’s also important to note gaps in your subject areas so that you can create new content to fill that void. The template isn’t just a template. Content Plan Sample Template Use this content plan template to organize and prioritize potential topics by theme or by any category that suits your needs. Note the emphasis on strategy in this statement. Apps. Be sure you have the data you need to fully demonstrate just how valuable it is. Ideally, a content marketing plan will include: Now that you know what a content marketing plan should include, let’s take a look at a few content marketing plan examples. Is it a video, blog post, infographic, or podcast? Washington Post's List-based Article. Project Plan Example: What is a Project Plan? At high level, your editorial calendar needs to answer the critical questions of who, what, where, when and why of your content strategy: Also, what format will the content take? Moreover, you have a road map or guide that you can share with others in your organization. Consult our ultimate list before you decide what to hit and what to skip. Sharing your plan also gets others in your organization to buy into the role that content plays in making the organization successful. A content marketing plan should provide you with a map or step-by-step guide for implementing content marketing at your company. What outcome do you expect to receive from this effort? List-based articles are powerful opportunities to win Google's … The editorial calendar is also a good place to keep the URLs associated with where your contented has been posted. In addition, this question also asks to whom are you targeting this content? Create your content plan; I wrote this on the YouMoz blog last year as a introduction to content planning and it contains some useful elements around beginning to structure your editorial calendar, or plan, by using key elements. Content Marketing One-Page Plan. Let’s start by taking a look at what content marketing is: The Content Marketing Institutedefines it this way: Note the emphasis on strategy in this statement. With the audit completed, you’re ready to take the next—and most critical—step in developing your content strategy. These are just a few ideas. More than an editorial calendar, a content marketing plan document is your road map to a successful content marketing effort. The scale of your marketing plan will greatly depend on the purpose or type of business it is for. A Content Plan is a technique that will assist you in setting and programming the information that you will provide to your target public.. Every content marketing strategy will include a content plan that will save you a lot of trouble . The plan includes a relatively brief executive summary, which identifies who the company or brand is, then highlights the aims and topics of the plan overall. This template gives you a pre-defined structure of your marketing project. That’s because creating such a plan is daunting. A content strategy can either be about a brand's journey to land a customer (useful when a brand is new or has lost its way), or a content strategy can be about a customer's journey and how the brand can help. It covers objectives, strategies, sales, marketing and financial forecasts. These examples range from simple templates (to help you “fill in the blanks” and get started) to actual marketing plans produced by brands and organizations. Step 1: Complete a SWOT analysis of your content marketing efforts and develop a plan to improve them; Step 2: Define the right objectives and KPIs for that plan ; Step 3: Brainstorm content ideas and map these across your funnel ; Step 4: Create a timeline to put your plans in action Care plan; Posted: 17/08/2020. Understanding the value your content strategy brings is a good first step. Our template for content marketing provides an excellent roadmap for content agencies or teams. From writing and posting to sharing and tracking, each member of the team knows what needs to happen and when. You have some thoughts about places to promote that content. For example, if your organization values the consumption of content, then you will want to provide details on how many people are consuming your content, how often it is being shared, and by whom. This ensures that your content marketing goals are in alignment with—and are fully supporting—the goals of your organization. Objectives: Incre A business plan is a written document that describes your business. Fill out the form below to get your copy instantly. Here’s a simple example of mapping content to the goals of the client: Mapping Content to the Goals of the Site Users. A Basic Content Plan. There are several benefits to having this level of planning in place before you start sharing content. Add blog@curata.com to your trusted senders list. Without a social media plan, your content is going to have a shorter lifespan. This is the old-school hardcopy solution. You know you need a plan and strategy if you want to succeed as much as possible with content marketing. But when you bring these two teams together, it can have a positive impact your content strategy. Planning on attending any upcoming marketing conferences? What?What is the goal of the content? This type of content can encourage a new understanding of your product but should never be an all-out sales piece. She has over 20 years of experience creating compelling communications that advance an organization’s goals. A vital part of your content marketing plan is the editorial calendar. That section of the sample is an ideal location for an editorial calendar. What are these prospects telling your salespeople about their problems, the industry, and the role your product or service plays in making their life better? Or, include data that shows how the content strategy is supporting sales, helping to fill the pipeline and move prospects along until they ultimately drive revenue. Planning your posts ahead of time means that you can build failsafes into your workflow. 2. Publish one e-book each quarter. If you are like most marketers, you begin your content marketing efforts with the best of intentions. Look at what content areas were successful, and ask yourself the following: Analyzing what content was successful with which audience gives you a start on developing your content messages. If you are one of the 70 percent of marketers operating without a plan, take heart: we’ve got the information and templates you need to guide you through the planning process and produce a content plan that can generate results. No two marketers’ objectives are exactly alike. Strolleria is the content marketing example that proves you can use content to promote … Why is it so hard for marketers to create a strategic plan for their content? A ... you need to decide how often you’re going publish each type of content. Whether you decide to put together a single-page content marketing plan or an in-depth, detailed plan, the important thing is to have a plan in place. The Content Marketing Institute has put together the layout for a one-page marketing plan that will help your brand assemble its first content marketing plan. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). This presentation is an excellent tool for b2b or b2c companies looking to impact thru content. You can easily import and export Excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Try to get a sense for the reasons behind these outcomes. For any given slice of updates—say, your past 10 Facebook posts—what is the balance of content shared from your blog and from the blogs of others? Are you struggling with how to better quantify content marketing’s impact on your organization, especially. The important thing is to keep it to a single page that can be easily shared to maximize its impact and usefulness with executives and content creators. Magazine. More specifically, a content calendar enables a business to: Make a note of key events in the industry calendar. Plan is the first step in building a successful content marketing strategy. Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! Please also see worked example Care Plan for information. When?You need to plan all the critical dates associated with creating and distributing your content. A content calendar can be anything used to plan, schedule, and organize content and other marketing projects. Plan Your Content Calendar. If you’ve used the content audit template we have provided along the way, then you now have the information you need to develop your editorial calendar. If leads and sales are the yardstick by which your efforts are measured, you’ll want to offer a different set of statistics. But, as Rebecca Lieb, Digital Advertising, Media & Content Analyst, Altimeter (@lieblink) notes, what matters the most is that you are providing data on the metrics that are important to your organization. Now that you’ve got the high-level view of how to create an editorial calendar, read more about how to capture and track this information so that your team – and your strategy – stays on target. And you know that you’ll find the time and resources you need to develop a content marketing plan. 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