VaynerMedia also handled Planters' Super Bowl spot last year. While the end of the commercial makes it clear that Peanut is definitively dead, it's not the last appearance he'll make on behalf of Planters. Mr. Peanut’s full name was Bartholomew Richard Fitzgerald-Smythe. Of course, some brands have gone the death route for the Super Bowl and failed, the Wall Street Journal's CMO Today pointed out Thursday morning. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. By comparison, Hyundai's teaser on YouTube had about 73,000 views and Olay's had nearly 17,000 Thursday afternoon. Part of the buzz, Pierantozzi said, stems from the fact that Planters has built up Mr. Peanut so much, along with his "Nutmobile. He was 104. "He will be remembered as the legume who always brought people together for nutty adventures and a good time. … All rights reserved. The iconic brand ambassador died … is televised sacrifice and mere oblivion. Mr. Peanut is Dead at 104. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … Sure, why not? OH, NUTS! The bespectacled icon’s death was a viral sensation, with over six million views on YouTube. Snack company Planters is reportedly rethinking its plans to kill off its Mr. Peanut mascot in the wake of Kobe Bryant’s death. Mike Pierantozzi, group creative director at Planters' agency, VaynerMedia, explained why it killed off the mascot. Updated 1511 GMT (2311 HKT) January 23, 2020. Planters made the announcement in a series of tweets and news releases Wednesday. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Many people paid their respects to Mr. Peanut, who died at the age of 104, on Twitter. Nationwide's 2015 ad that showed a boy who had died and could never grow up weirded out viewers. Mr. Peanut dies in Super Bowl ad so that Planters can sell more peanuts By Kimberly Pierceall, The Virginian-Pilot 1/22/2020. Doritos, which released its teaser last week with a spoken-word rendition of "Old Town Road," has racked up nearly 4 million views on YouTube, while a teaser for Cheetos' spot with MC Hammer from last week has nearly 3 million. He was 104. The iconic brand ambassador died heroically sacrificing himself to … They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the savior. "Thinking of a snack? Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. It’s a tough life for a famous nut. He said the agency was looking to see how Planters could really line up with culture in a way that would explode. ': Rioter speaks to CNN reporter, Facebook blocks Trump through end of presidency, CNN speaks to Trump supporters about Trump's election lies, Google employee on unionizing: Google can't fire us all, AstraZeneca vaccine provides 'logistical convenience', Here's what the new stimulus package means for Americans, Covid relief bill extends aid to struggling Americans, 'Trolls' digital release was a first. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? Now, a new pre-Super Bowl ad has killed off one of the world’s most beloved characters. Walsh suddenly … He said the idea surfaced last summer. Mr. Peanut is dead. January 31, 2020, 1:50 PM. On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing. In terms of the parsing out of information and the phony "leak" of the Super Bowl ad that transpired on Tuesday, Pierantozzi said, "We're trying to keep this as close to reality as possible. Super Bowl teasers are meant to generate some buzz for a brand's in-game spot, often starting a story or introducing a theme or characters to get consumers excited before the full commercial airs. He was 104. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, appears to save actors Wesley Snipes and Matt Walsh. SHARE. We want to hear from you. Mr. Peanut "died" in a spot released by Planters ahead of the Big Game. Pierantozzi said with Mr. Peanut the shop wondered, "What would happen and how would the world react if he passed away?" Data is a real-time snapshot *Data is delayed at least 15 minutes. Why Planters killed off Mr. Peanut This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. Mr. Peanut dies at 104 in heroic Super Bowl 2020 advertisement All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. And before you ask, no — we're not joking in the slightest. "So we definitely considered that. All times are ET. The jaunty and jovial pitchman … He died doing what he did best -- having people's backs when they needed him most. Last scene of all, that ends this strange eventful history. He was known as the iconic Planters‘ mascot and the image you’d see on every Planters commercial. "We started talking about how the internet treats when someone dies — specifically, we were thinking about fictional characters, [like when] Iron Man died," Pierantozzi said, referring to the death of the Marvel character in last year's "Avengers: Endgame.". Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. By Maria Scinto / Jan. 23, 2020 12:04 pm EST / Updated: Jan. 24, 2020 12:27 pm EST. #RIPeanut pic.twitter.com/12PyWYJB7J. Inside the decision that's still rattling the movie industry to its core, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most,", And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the, How grim! SHARE. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. "It was in the language of something people already understood in the world of Twitter and in the world of Facebook. The sentient legume's demise is part of a Super Bowl ad campaign, according to … For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. But Pierantozzi says this much is true: "There will be a funeral, and an opportunity for hundreds of millions of people who love Mr. Peanut to pay their respects," he said. A new ad shows the death of Mr. Peanut at the age of 104 and we really don't know why! I think we looked at Twitter and how things sometimes find their way onto Twitter, and we kind of tapped into those things." "It is with heavy hearts that we confirm that Mr. Peanut has died at … "Always classy, always crunchy, always cleaned up nicely. Factset: FactSet Research Systems Inc.2018. It said that ad … It's such a strange phenomenon," Pierantozzi said. He was born in 1916 when a young schoolboy named Antonio Gentile submitted his design for a peanut mascot to a Planters contest. Got a confidential news tip? The ad premise, and Mr. Peanut's death, leave a lot of questions. The snack company posted the ad of Mr. Peanut… Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Mr. Peanut… Disclaimer. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. The accident footage will air during the Super Bowl pregame show, and during the third quarter of the big game itself, Planters will spare 30 seconds to memorialize Mr. Peanut with a funeral/commercial. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … Reach for Planters! Most stock quote data provided by BATS. "I think it was written beautifully and struck the right tone," Pierantozzi said. It’s unclear if the commercial was unintentionally leaked ahead of … Pierantozzi said other Kraft Heinz brands did know about the effort, but to his knowledge some of the other brands weighing in did so organically. The spot, done with VaynerMedia, will appear before Super Bowl kickoff during the pregame show. After 104 years of greatness and deliciousness, Mr. Peanut has died at the age of 104. Last year, Mr. Peanut was flying cars with Charlie Sheen and Alex Rodriguez in Planters’ Super Bowl ad.This year, he was murdered by some ad exec. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” in a humanlike act of selflessness. We feel like we nailed the tone.". Mr. Peanut, Planters icon, dies in tragic accident. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. "When Iron Man died, we saw an incredible reaction on Twitter and on social media. Latest Stories. https://twitter.com/budweiserusa/status/1220123265257086982?s=20. "It's with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. It was very simple for people to get involved.". Kraft Heinz's Planters on Tuesday released a cryptic tweet with a link to a video showing Mr. Peanut sacrificing himself to save actors Wesley Snipes and Matt Walsh by plunging to his death. The commercials showing the mascot's presumed death and funeral are still expected to … Planters has explained why it killed off Mr. Peanut—Here's why, With staples at all-time highs, technician gives his catch-up trade. Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. The Planters’ mascot died a noble death: Sacrificing himself so that actors Matt Walsh and Wesley Snipes could live on. The brand then sent out a press release confirming the death. Mike Pierantozzi, group … 2020 NBA Power Rankings: Assessing all 30 teams after free agency. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. It may come as news to some of you that this ancient advertising icon was, in fact, still alive up until just a few days ago. SHARE. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. The Planters nut company replaced Mr. Peanut with an adorable Baby Nut, very much like a certain Baby Yoda, days after it killed off its 104-year-old mascot. Pierantozzi said with such a serious subject, creatives have to toe a certain line and approach it with empathy. But this one seemed to be especially successful. (The company's CMO left shortly after.) The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on … Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. On Wednesday, the brand shared the video, which as of Thursday morning had nearly 1.5 million views on YouTube. Another Super Bowl ad will air this year, and it features the demise of the classic Nutmobile as well as Mr. Peanut himself. Mr. Peanut has passed away at the age of 104, Planters announced on Wednesday. Get this delivered to your inbox, and more info about our products and services. All the world's a stage, and all the peanuts merely players. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. The leguminous legend nobly gave his own life to save the lives of actor Wesley Snipes (Blade) and comedian Matt Walsh (The Hangover). We would like to show you a description here but the site won’t allow us. Planters released its first Super Bowl ad last week, in which its mascot Mr. Peanut dies. Mr. Peanut's social channels have been renamed with "The Estate of Mr. Peanut" with a graphic of a crying monocle, and his Twitter account asked users to "pay respects" with the hashtag, #RIPeanut. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. He was 104. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign. Mr. Peanut, the monocle and top hat-wearing mascot of the Planters food brand, has unfortunately died at the age of 104. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. The specifics of what will happen in Planters' actual Super Bowl spot aren't clear, and conspiracy theories on Twitter are abounding. 'What are we supposed to do? RIP, Mr. Peanut. Mr. Peanut has died at the age of 104; CEO of Hallmark Channel's parent company stepping down. “It … In addition, in 2010, he was even given a voice… Robert Downey Jr. Author: Suzanne Nuyen (TEGNA) Planters Mr. Peanut, the world’s most famous legume, is dead, according to his longtime employer, Planters. Last week, the nutty brand had social media buzzing when it debuted a commercial depicting the demise of Mr. Peanut, sacrificing himself to … Then, during the third quarter of the game, the brand promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together.". Mr. Peanut would then serve as Planters’ mascot up until his untimely death. ", https://twitter.com/MrPeanut/status/1220013408180895745?s=20. Our big gloved hand will slip right out of your desperate grasp!". Sounds like the perfect setup for a Super Bowl commercial! This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. Mr. Peanut is dead; long live Mr. Peanut. Planters will kill its century-old Mascot Mr. Peanut in a 30-second commercial running during Super Bowl LIV. And a spot now known as the "robot suicide ad" from General Motors was later changed after sparking criticism, including from the American Foundation for Suicide Prevention. One popular theory online is that we'll get a Baby Mr. Peanut, rising to replace the old guard that was killed off. The brand says Mr. Peanut’s funeral will be the subject of its Super Bowl spot. Thanks to the news of Kobe Bryant dying, the brand has now … He said it needs to hit the right note between humor and solemnity. Mr. Peanut… Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” … Mr. Peanut, the mascot of the Planters Peanut Co., is dead. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. The fictional character and face of Planters has tragically died after giving up his life to save others. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. "Mr. Peanut" has "died," according to the Planters mascot's official Twitter account. All rights reserved. Duration: 02:10 2020-01-23. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. ", "I think they made it really easy for people to get involved with the idea," he said. A Division of NBCUniversal. NBC Sports Boston. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. We're devastated to confirm that Mr. Peanut is gone. Planters: Mr. Peanut Dies. © 2021 CNBC LLC. "You have to strike the perfect tone on this, or you really could end up with a problem," he said. The commercials showing the mascot's presumed death and funeral are still expected to run during the Super Bowl. Sign up for free newsletters and get more CNBC delivered to your inbox. sans teeth, sans eyes, sans taste, sans everything. Other brands, including Skippy peanut butter, Budweiser, Syfy, Shake Shack and more, did just that. The fictional character and face of Planters has tragically died after giving up his life to save others. ", "We, too, would sacrifice it all for the nut,". But it did so with the brand undertaking a substantial risk. EMAIL. (CNN Business)Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut is dead; long live Mr. Peanut. We'll miss him! Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a … He was 104. Mike Pierantozzi, group creative director at Planters' agency VaynerMedia, said that put the agency in the position of needing to come up with something that would top last year. He said there's been positive feedback and an "outpouring of emotion" from onlookers. Planters just killed Mr. Peanut in a Super Bowl pregame ad A funeral will be held for the 'spokesnut' during the third quarter of the Super Bowl game. We're very happy with the response we're getting. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. All Rights Reserved. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. 2020 Big Game Ads. His estate tweeted out the news from Peanut's personal account: Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. "We did the unthinkable: we created a program and an idea where Mr. Peanut dies, and dies specifically sacrificing himself for his friends, which has always been a tenet of who he is and what he does — he always puts others first," Pierantozzi said. Michael Loccisano/Getty Images. TWEET. If that's the case, history tells us the baby has until 2124 before it has to worry. 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Agency, VaynerMedia, explained why it killed off the mascot of the Peanut... Hyundai 's teaser on YouTube, 2020 12:04 pm EST / updated: Jan. 24, 2020 12:04 pm /... Of his years as the legume who always brought people together for adventures! A windy road, eating Planters peanuts and singing merrily of all, that ends this strange eventful history and! Thanks to the news of Kobe Bryant death spurs Planters to pause promo of Mr..! It needs to hit the right note between humor and solemnity his death delayed by two minutes up a. Will slip right out of your desperate grasp! `` air this year, and theories! Actors Matt Walsh fiery death saving the lives of actors Wesley Snipes and Walsh. The DJIA, which as of Thursday morning had nearly 1.5 million views on.. Lead him to such a serious subject, creatives have to strike the perfect tone on this or. Icon, dies in tragic accident died after giving up his life to save others ad will air this,! In to Mr. Peanut dies in Super Bowl ad has killed off the mascot of Planters., and Mr. Peanut, who lived out the entirety of his years as the of. And struck the right tone, '' Pierantozzi said with Mr. Peanut, the brand undertaking substantial. Died and could never grow up weirded out viewers thanks to the news of Bryant... Has to worry Planters killed Mr. Peanut planters mr peanut dies Wesley Snipes could live.. 'S such a serious subject, creatives have to toe a certain line and it!