There’s no ‘one size fits all’ approach in B2B email marketing. Of course, B2B email marketing campaigns aren’t an end in themselves. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. How to implement: Next time you launch a new piece of gated content, announce the launch to your subscriber list. Welcome your new users. Here, Upwork takes a straightforward approach, sharing a general list of ideas and inspiration for other businesses, driving traffic to their other content sources. I appreciate your words, your article provides relevant and valuable information about B2B email Marketing examples. This is broken down into a series of 4 different emails: Grammarly includes a ‘wrinkle in time’ badge, a clever way of noting the time that has passed. For example, an IT manager and a CMO (Chief Marketing Officer) may both have input into a purchase decision for new technology, but they will probably care about different elements. But not boring”. It’s simple, it’s personalized, and it’s a neat way of reminding your new leads why they signed up in the first place! Norway, GDPR and email marketing best practices here, approximately 40% of your email list in inactive, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process, webinars are one of the most effective ways of speaking directly to your potential customers, study by BrightCove and Content Marketing Institute, 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads, Far too many companies fail to acknowledge their customers, a measurable, cost-effective marketing channel, one of the 59% of companies that do not use email marketing, Relationship Funnel: A Guide to a Relationship-Led Marketing Strategy, Relationship Marketing: How to Put the Spotlight on Relationships in Business, A question or an invite to start a conversation. The email: The results: Why it worked: This medical device manufacturer wanted to get in front of cardiothoracic surgeons, a notoriously busy and difficult-to-reach group. Accounting direct mail example by Sage. I really like the email examples from Buffer and Unbounce. Here’s a good example of a guest post pitch I received from someone who wanted to contribute to my blog… As you can see, it starts with some good personalization. 3 B2B Marketing Email Examples to Steal Example No. How to implement: There's no out-of-the-box solution for this kind of email as it's typcially sent from accounting/ billing department. For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue. When to send: Send this email 3-4 days after the free trial has ended. Hey.. it happens, but sometimes, people want to stop receiving emails from you. The email talks about how easy it is to use the Asana platform to communicate with your team and to manage the various projects you are handling. When to send: Each time a subscriber opts out of email communication. Thanks and keep doing it. Do you know why? It could be that they've moved on from where they were when they originally signed up or that the topics are no longer of interest. We use Flywheel for our hosting, and it’s amazing how these guys made something like WordPress managed hosting feel so classy. Emails such as the Asana example below will increase customer satisfaction with your product. ), but it’s the human aspect that will set you apart. 4. Steps on Developing a B2B Email Marketing Plan that Works. They provide conspicuous email templates as well as short and simple survey templates to acquire maximum amount of statistics in a short period. When it comes to using a simple, logical structure that allows readers to navigate an email with ease, this example is the gold standard. Very inspiring! A post-meeting email newsletter can increase your credibility, by sharing your overview. When to send: Weekly or monthly, depending on how often you can curate content. You can easily avoid this by sending an email each time you have something new to share. This statement makes it clear it won’t be, or at least attempts to do so. By offering valuable content, they help their B2B audience stay on top of their game. It's helped Evernote generate more than 200 million users! What works well for Unbounce is the email is sent in plain text, rather than a HTML designed email template. Welcome emails generate 4x higher open rates—and they drive 320% more revenue on a per-email basis than other promotional emails. In fact, the content of the email can be the same whether the user becomes a customer or not. Great post! Great Article! B2B email marketing examples. The thing about email is, it’s never an accident. Thanks for sharing the valuable information email marketing templates, they are very useful for improving your business through email marketing services. Tip: There are different ways to use email segmentation. Just like in the example above, keep the email short, benefit driven and include a call to action, which asks the reader to download the guide from a dedicated landing page. We’ll then go straight into 11 B2B email template examples on how to nurture leads and upsell existing customers, from leading businesses like HubSpot, Facebook, and Drift, plus a sample email from us at PixelMe . In fact, it’s necessary. Hubspot. You could even use the event to invite your potential customers to join the conversation, just like Influence & Co did here: Could that be any more helpful?! Thanks for sharing! If you have ever registered for a MailerLite webinar, you’ve probably seen this email. For example, take a piece of content that performed well, and on a topic you are comfortable talking about, and then send an email to your subscriber list with an invite to a webinar. But, how are you using email marketing for your business? Funny direct mail example by Sage. Let’s break down the components of Social Report’s email, and how they all add up to efficiently promote the Smart Inbox product. Awesome that the B2B examples are case specific. Let your product speak for itself, and your audience will see the benefits of becoming your customers. *What’s really in it for the customer? In B2B marketing, white papers are longer pieces of content, often researched, that exhibit your expertise and insights. Send personalized updates. The latter might take more time, but once you have a case study or two, you can use these for several months or years to come. As for the email itself, the focus is on getting people to participate, so make it clear what you want the reader to do. It's one of those rare cases when everyone wins. Events generate the most leads in B2B marketing. 5 Winning Examples of Sales Emails Done Right Success your failure in your sales email campaign all comes down to copy. Email marketing definitely rules the world in promotion and marketing of brands in B2B. Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. When you sign up on their web form, Buffer's welcome email includes links to their support email address and a link to their Twitter profile. However, every single business has one thing in common—they are all run by humans! In the example above, Perfect Audience has sent out an email to a new user who has become inactive. WeWork is an incredible B2B company example that continually evolves the research behind office spaces and how thousands of different businesses use them. 9. By offering several options, MarketingSherpa is segmenting its new subscribers. Many newcomers know that, but they don't have enough knowledge or guidance to get the result. 1) Send the welcome email immediately. 1. Definitely! Some questions to keep in mind as you review these emails: Smart B2B email design goes a looooong way in generating leads, so take the time to note what resonates, and what doesn’t. Webflow. Hope that helps! Congratulations, the free trial period is over. Steven Macdonald is a digital marketer based in Tallinn, Estonia. By offering valuable content, they help their B2B audience stay on … Handy cheat sheet to creating your email marketing strategy. The following are 3 great examples of B2B emails that work. I love the Buffer and Unbounce email campaigns the most! In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. Happy selling guys…. Each week, CrazyEgg and Kissmetrics founder, Hiten Shah sends a roundup of his favorite posts on topics that include SaaS, marketing, sales and growth. Use your B2B email campaign to make a date with your audience so they can catch your live stream. When Peep Laja launched his ConversionXL conference this year, it wasn’t too long until he let his email subscribers know about it. But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. In fact, during a live AMA (ask me anything) on Inbound.org, Peep went as far as saying 80% of his conference ticket sales come from his email list! Check out this video below, which shows you how to do it with MailerLite. At the end of the day, you are just a person, talking to another person. 1) Send the welcome email immediately. We’ve pulled together some examples, across different types of campaigns to give you some inspiration. Not bad for a single, click. How to implement: While hosting an event can be expensive and time consuming, there’s no better way to get face-time with prospects and create a relationship than event marketing. More Email Templates & Guides: So next time you host an event, invite your email list! Which makes me wonder, has my taste been that good since then or has it always been bad? Include branded imagery. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. Ideally, you will communicate this BEFORE the update is rolled out, to give your users a heads up, but communicating it on the same day works too. After looking at all these unique B2C and B2B email marketing examples, you are ready to design your beautiful email campaigns. Putting in the time to create helpful, informative emails for prospects—in addition to moving them through the sales funnel—can only help your sales numbers. Sage have also run effective B2B direct mail campaigns which are fun. You use words like, ‘touch base’, ‘add value’ and ‘best in class’. Promote the event through email marketing, and include the details of when, where and why attendees should join. So to help more of you reap the benefits of welcome emails – and to give those of you already using them some ideas for improvements – here are 12 best practices for B2B welcome emails, complete with a slew of examples. As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. If you work in a B2B company that uses a CRM or other software tools, you should be able to access data on your product life cycles, customer behaviors, and other insights into your target audience. Again, it is offered as a free gift to their subscribers. There’s a big fun side to the holidays and we can see it in lots of things. 16 of The Best B2B Email Marketing Examples 1. Great post! Hey Steven, email is one of the best ways to convert customers. In terms of lead quality, Software Advice found that 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads. You’re doing a great job with these B2B email marketing articles. What makes this email template even better is that they offer the option to cancel at anytime. Great Post! When to send: Each time a customer completes a specific number of monthly payments in a row. Email marketing plays an important role, but many businesses (including mine) failed in some important factors (like you mentioned). Email is the undisputed king of B2B marketing. You can do this by sending different types of email campaigns. Great collection of B2B email marketing examples! Great stuff! I would appreciate your comments on my email. Whenever I have to send an email, I send it to a multiple test users (my colleagues) who open and check it beforehand and let me know about the things they feel can be better. Brands are highly strategic about when, what, and to whom they send emails. When to send: Quarterly or two times per year. This is a great collection of email examples, and good thing is that most of them can be automated. When to send: Each time you get a new user. The benefit of SaaS products is that your product will continue to be improved, without the customer having to install new versions of it. I read Your post and I've really loved it. These B2B email examples are very valuable for me, so thank you for posting it! Tell yours, and show your subscribers exactly how you deliver value to your customers. For prospects on the fence as to which vendor to choose, this is the kind of change that can lead to an increase in new customers. In doing so, they were able to create new interest in their product offering. A case study is a great way to show how your product can help a business improve, whether that’s in terms of sales, productivity or communicating with customers. MyEmma geeft in het artikel ‘8 B2B email marketing examples that deserve a trophy’ acht voorbeelden die aantonen dat B2B e-mails niet saai, lelijk of oninteressant hoeven te zijn. Users can create quotes and send via email in one click”. Great stuff , thanks for sharing your knowledge! You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles, When to send: Each time you get a new subscriber. How to implement: Whether you’re in customer service, social media, banking or the automotive industry, you can create a list of the best content you’ve read and share it through email to your subscribers with links to this content. Make sure you highlight the benefits of why someone should switch, and make the process easy to do once they click the CTA in the email. One of the best recent cold emails we received was a great example of B2B personalization. Anyone who shares their insights will gain exposure, which can lead to greater brand recognition. For sales and marketing, email is the best channel. Different business relationships (e.g. Subscriber engagement is unlikely to grow if you send the same type of emails over and over again. In fact, 85% of B2B marketers are using email for lead generation. Announcement. Use it wisely and strategically, and you’ll enjoy the benefits! The email is short, personal and based on a user's behaviour – and therefore, very effective! When sharing a webinar invitation, a bit of ‘FOMO’ (Fear Of Missing Out) never hurts! They also ensure that your organization is at the top of the list when their company enters its next procurement cycle. What exactly does a good B2B marketing email look like? How to implement: If someone signs up to your product, send an email to continue the conversation. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. And what email initiatives are you focusing on in 2021? Remember to focus on the results part as this is where the real value lies! How to implement: Setting up the survey is the difficult part. With a clean UI that states the next steps, new users need to take. In this example below, MarketingSherpa welcomes its new subscribers into the community in their email subject line and then provides a list of all the newsletters that the reader can access. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. When to send: Each time you launch a new piece of gated content. When to send: Each time a new blog post or article has been published. The goal of the email is to drive readers to your website. nDash, a B2B software company, combining both an onboarding and a welcome email in just one email. It's not promotional in anyway, other than providing the reader with some thought-provoking content. I'll make sure we address that in future blog posts. Adding a photo is a quick and easy way to build trust. The feedback you collect is pure gold! Oslo,
We’ve compiled a quick introduction to B2B email marketing, and have included 9 B2B email marketing examples to set you on the route to success. When to send: Bi-monthly or quarterly. To increase response rates, Headspace offers an incentive where participants can win a free 3 month subscription. Here your content helps to enhance their email marketing intelligence. Then, instead of a CTA button, they start telling the story straight away, to get their readers hooked! In in the mid-19th century, newspaper vendors would shout out when there was newer “news”. And for your event, get your best sales people ready to meet and greet future customers! So when you are planning your B2B email campaign, balance the business benefits with a human, empathetic voice. Keep the email simple, focus on getting a referral and if possible, keep the conversation going. Upsell Email.
However, as long as you have an email template ready to use, it can be processed each time a customer downgrades or cancels their account. Email marketing allows you to reach your customers from anywhere, on any device, and help them. Thanks for the examples. Survey emails works best when you want to review your participants and collect valuable insights. You're informing, not selling, here. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. When to send: Each time you host an event (I’m guessing one to two per year). In order to take your B2B marketing to the next level, check out other successful email marketing examples for some inspiration. feature or improvement. Your email marketing information is very useful.Keep sending but i prefer issues to do with CRM in world Telecommunication industry including key developments. A welcome email is the first impression that an organization makes with its new subscribers. Share your opinion on what is worth seeing. By delivering educational content directly to our subscribers’ inbox, we make it easy for them to consume the content they demand, while at the same time keeping SuperOffice top of mind. Wanted to add my $0.02… The benefit of sending this email once someone unsubscribes is that it acts as a confirmation. *Is there a piece of content in here that they want to see? You can have the best B2B cold email templates, magnetic subject lines, and tight sweater-knit copy, but you’ll still be stuck with stagnant closing rates without this one thing: Research. Asking a question is a great way to quickly deliver a cold email. Build connections to your website, company blog or other online resources such as surveys that will create value, deliver insights and deepen your relationship with your clients. 2010 - 2021 © MailerLite. Remember to use simple language so instead of including “Feature enhancement 4.2”, you explain how this change impacts the user, i.e. Very nice examples of B2B Email Marketing campaigns. Here are the best of the best B2B homepage examples that will show you what to focus on, which elements to include, and which techniques to use. Today we will have a look at their secret by going through these perfect sales pitch examples to generate B2B Leads. So to help more of you reap the benefits of welcome emails – and to give those of you already using them some ideas for improvements – here are 12 best practices for B2B welcome emails, complete with a slew of examples. As a business that serves other businesses, you have access to the best source of information in the industry: your clients! Hopefully, these email marketing examples will inspire you to send better emails. Really nice article to read. Create a personalized email, and invite them to a live demo. When it comes to growing revenues, timing isn’t everything, it’s the only thing. That’s why 3 in 4 companies think email provides excellent ROI.. I've helped many businesses with their SEO, from small e-shops to large news portals. Great list of email examples - especially the examples from Buffer! They stop being their usual self and turn into their business self. A little holiday cheer in the first thing your subscribers see can set the tone immediately. We started this B2B email marketing list with Buffer, and as they are the masters of email marketing, we’re using Buffer again. I've struggled with my messaging, but these email marketing templates provide me with the inspiration I need to provide my subscribers with relevant content. Just ask Jack Spade. Honor the request, confirm by email and focus on manintaing a positive relationship. Upsell Email. I've been struggling with B2B email marketing myself, but then I recently started to use existing content for webinar topics and it's worked really well! As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers. From cold-calling to cold-emailing and from presentations to voicemails, we will talk about every medium of a sales pitch so that you can draw some lessons as well. Each time a new user signs up for a free trial of their service, you get this email. Creating a successful B2B email doesn’t have to be arduous. So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact. Indeed, the simplest and most effective marketing is done by email. A B2B sales email refers to the content that might help your prospects to know about your products or services in detail. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. Incredible article! It’s a great way to engage on a new level with your audience. What are they interested in? Share it! Since working with SuperOffice, he has led the growth of the blog from 0 to 3 million visits per year. For the customer, an annual payment is usually rewarded with a discount. The sender addresses me by my name and writes a bit about some articles that she read on my blog. Email is indispensable in B2B sales. Devan Ciccarelli. When to send: Each time you host a webinar. This means that each time you send out an email, almost half are no longer interested in hearing from your company. 8. In addition to the thank you, you can also provide links to your resource page and a link to your product page (just like Unbounce do). They have handy features like an intelligent email builder and multi-user accounts that let you limit permissions for users. This will trigger an emotional response for their accounting software which is memorable and google for their brand. Email marketing is powerful because it builds long-term relationships. By Sujan Patel, Co-founder, Web Profits @sujanpatel. What do you think of these 21 B2B email marketing examples? Asana’s emails are always a delight to read. Here are a few high-energy, fun, and fantastic B2B email marketing examples: Flywheel: Hey there, Good Looking’! This B2B email from Meltwater is a perfect example of how an end-of-the-year email should be done. When to send: Each time you have news to share. Yes, B2B relationships should be rooted in logic benefits (what can your business do for my business?