But it’s not just limited to that. As the previous stat shows, the average email open rate is, . There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. 1. After all, who doesn’t want their email marketing campaign to work wonders? All rights reserved. Starting a dropshipping business requires getting everything …, Looking to make some extra money while studying? Reports have shown that adding videos to your email can increase click rates by 300% (Martech Advisor’s 2017 data). In this post we round up some essential email marketing statistics from around the web, updated for 2020. That’s half of the world’s population. These benchmarks are useful to measure your ownperformance against. In particular, I didn’t know that videos in emails are so profitable. (Content Marketing Institute, 2020) 16% of all emails never make it into the inbox. 90% of all marketers use content marketing to generate inbound leads. This email marketing statistic is especially handy when you’re worrying about sending emails to your customers too often. Well, the numbers say it all when it comes to proving the credibility of email marketing. According to the data, of SMBs still rely on email as their primary customer acquisition channel, and. And this number is expected to reach … Emails with personalized subject lines generate. Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2019). Artificial intelligence. Emails that include some sort of graphics have a higher open rate (27%) and CTR (4.5%) than that of text-based emails (20% and 3%). Emails don’t have to be text only. A lot of people put items in their online shopping cart, only to then leave without completing the purchase. But if you personalize your emails, you’ll start to see the incredible impact that personalization can have. But the email’s appearance can sometimes matter even more. But if you personalize your emails, you’ll start to see the incredible impact that personalization can have. Despite this emergence, email marketing has remained strong and is continuing to grow. So how do you separate facts from opinions? Nothing can improve your emailing stats quite like, Marketers who send segmented campaigns notice a, By addressing the recipient by their name, you can, Emails with active discount codes have an, Emails with signatures with a photo receive. Will you be using it in email campaigns, for onboarding, or for YouTube marketing? Sign up, email newsletters are the most important tactic, email as the most effective channel for customer loyalty and retention, customers would like to receive promotional emails, especially on Black Friday, Cyber Monday and December 23, average unsubscribe and spam rates of triggered emails, the most frustrating things about personalization are, which is most likely to happen because of the size of the pictures in the email, Drive sales with a free plan that never expires. While email may have great potential, that doesn’t mean it is without its challenges. We get it. Stay tuned! Welcome emails have over 80% average open rate, making it an effective marketing tool.GetResponse Agree! Email marketing is the fastest growing & emerging tactic for marketers to drive tremendous results. With Snov.io tools, you can accelerate collecting and managing lists of leads and candidates. Making sure to integrate your emails for mobile use is more necessary now than ever. Last year’s industry with the lowest open rates isn’t even in this year’s bottom three. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. Here’s our ultimate list of digital marketing statistics in 2020: Email Marketing Statistics It’s impossible to ignore that facts on how effective email marketing is … As an onl…. Not to say that Facebook isn’t important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing. Also, don’t forget to make sure that all of your interactive emails are optimized for mobile devices. Check out these email marketing statistics and consider using emojis, videos, and pics in your next email campaign. And email marketing statistics have a thing or two to say about the perfect email frequency and sending time. In 2019 alone, 293.6 billion emails were sent and received each day (Statista, 2020). email outreach or outbound research. Coronavirus Impact: Average Email Clickthrough Rates Worldwide, by Industry, 2019 & March-April 2020 Coronavirus Impact: Average Email Marketing Performance Metrics Growth Worldwide, 2020 (% change vs. prior year) Do abandon cart emails work? The average open rate for a welcome email is 82%. That’s half of the world’s population. The Content Marketing Institute (2020) found that 90% of all B2B marketers use email engagement to measure performance. Will they be helpful in 2021? If you’re doing business in the developed world, your customers are using email, and you should be as well. Emojis in email is one of the most dividing things among email marketers. (AWeber, 2019) Companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. Your email address will not be published. In fact, email is so popular among marketers that email engagement is the top metric to evaluate content performance. With this email marketing stat in mind, it’s hard to ignore the potential of a great email marketing campaign. You can use this to your advantage when you’re building your email campaign for your growing audience. 53% of marketers set the … in 2023 (Statista, 2020). But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing. Oberlo uses cookies to provide necessary site functionality and improve your experience. It’s time consuming but worth it. summary of the email marketing statistics for 2020: The number of active email users is forecasted to reach 4.3 billion in 2023. Your email address will not be published. That’s right, Numbers speak louder than words, and email marketing stats speak even louder. While you can’t guess what will happen, however, you can give yourself a head start with the email marketing stats and new trends that can help direct your marketing plan in 2020. (Litmus, 2019) Always segment your lists and personalize your emails – always make your client feel special. The impact of email marketing can do much more than just getting messages into inboxes. below show that pictures are as relevant for email marketing in 2021 as before. If you’re doing business in the developed world, your customers are using email, and you should be as well. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Here’s a list of interesting email marketing statistics that go to show just how valuable email marketing is. (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on. The latest statistics show that as many as. 3. This type of ecommerce email is one of the most effective for boosting revenue. Interactive Emails Are the Way Forward, When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money when, Email has made its way from being simple messages between academics to a global academic. Look through our guide on using videos in emails, implement these ideas, and let us know how your email marketing metrics improve! Hope so. Email marketing is the use of email to promote products or services. (Statista, 2019) Were our email marketing stats fascinating? Save the article to your bookmarks to have it at hand in 2021! Average expected ROI is $42 for every $1 you spend on email marketing. Get the 39 amazing Statistics about Email Marketing to Leverage your Brand ... May 28, 2020 December 10, 2020 / 2 minutes of reading. Here are 18 side hustle ideas that even the busiest students can take …, Two of the biggest shopping days for online retailers are quickly approaching: Black Friday and Cyber Monday. Nine out of ten marketers say they look at email metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics. The email marketing stats below show that pictures are as relevant for email marketing in 2021 as before. Mobile. Statistics on. The overall average email open rate for all industries is 22.15% as of September 2020. Your emails should create user engagement. 30 Email Marketing Stats You Need to Know for Your 2020 Strategy Mobile Matters. Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—nearly one-third of them (32 percent) are also engaging in paid collaborations to promote their content to their partners’ email databases. Use these critical email statistics to find your perfect formula. Great information for a new online entrepreneur. This shows how many people are opening your email. But with so many other ways to reach your customers, why should you be relying on email marketing anyway? This figure is set to grow to. Not just that, but this figure is expected to increase to over 347.3 billion daily emails in 2022 (Statista, 2020). Copyright © 2021 by Snov.io. The statistic is here to back this claim up. (Content Marketing Institute, 2020) Over 350 million dollars was spent on email advertising in the US in 2019. So, a great email marketing tip would be to customize your greeting and subject line to include individual names when you send out emails. So why don’t you try using videos in your campaigns, Des? Video marketing ROI Emails don’t have to be text only. Here’s a summary of the email marketing statistics for 2020: Is there anything else you’d like to know about email marketing statistics and wish was included in this article? The. Email Delivers a Strong Return on Investment, 5. Many of the marketing guides and articles you see every day are based on nothing but the author’s subjective opinion. daily emails in 2022 (Statista, 2020). 72% of people prefer to receive promotional content through email… But what percentage of your audience even opens the emails that they get? There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. That’s just over one sale in 100 emails. Email is being questioned as a marketing channel every year. Wow, a lot of great and interesting stats. Email Marketing Statistics in 2020: Marketers noted a 760% boost in revenue by using segmented B2C email campaigns; 59% of B2B marketers believe email generates the most revenue; 65% of readers are attracted by simple graphs in newsletters; 62% of marketers say that personalized emails are more effective Spice up your campaign by using additional visual content. Upload lists of questionable email addresses to receive clean lists ready for work! Up to 60% of email... Email Marketing ROI. With such a high open rate for welcome emails, maybe you can slip in some useful information that you want your audience to know about in the welcome email that you send them. In fact, it’s growing. Take a look at how you can make your email marketing more effective in 2020. Many marketers still underestimate the importance of mobile optimization. Your audience likes to hear from you, and apparently, they’re happy to hear from you via email. (Content Marketing Institute, 2020) 90% of content marketers say email … Absolutely. Automate your outreach and streamline sales. Email Marketing Helps to Grow Your Business, 7. Research findings from this study show that email marketing tops the chart in comparison to organic search, paid search, and social media when it comes to customers’ acquisition & retention. Some say that emails with emojis are more effective, while others claim that email statistics prove the opposite. To make the most out of email marketing in 2018 and 2019, let’s gaze at a compiled list on ROI of Email Marketing- Statistics for 2019 and predictions for 2020. There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going. We offer top industry solutions for Sales reps, Marketers, Startups, Recruiters and anyone who relies on Email Marketing. There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the, For every $1 you spend on emails marketing, you can expect an. The fact that a large number of users open their email on mobile … Were the numbers useful? (Email Tool Tester, 2019) 87% of B2B marketers say email is one of their top free organic distribution channels. Plus, nearly 105 billion emails are sent each day; this number is expected to reach 246 billion. Open rates are one of the best ways to tell how well your email marketing strategy is performing. In 2019, global email users amounted to, (Statista, 2020). The average open rate for a welcome email is 82% (GetResponse, 2017). This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on. What is there that hasn’t yet been written about email marketing? 49% of consumers would like to receive promotional emails from their favorite brands. I’m planning on increasing video marketing and production this year. You want to start making money now, not later. That is, practically everyone has email unlike what happens with social media, not everyone has an account, which can difficult and minimize the reach and coverage of the desired segment. If you didn’t use email marketing automation in 2019, do yourself a favor and listen to these email marketing statistics in 2021. This email marketing statistic of 2019 will likely prove to you, that email marketing isn’t going anywhere soon. Striking, I know! What happens when you embed video in an email? This statistic is followed by website traffic (88%), website engagement (86%), social media analytics (83%) and conversion … Don’t wait for someone else to do it. Let’s take a look at what email marketing is, and then jump on to the top email marketing stats that you need to know in 2020. 2020 Email Marketing ROI Statistics: Open Rate to Revenue July 20, 2020 July 21, 2020 | By Stephan Serrano Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates. (HubSpot, 2020) Email subject lines feature 43.85 characters on average. These email marketing stats confirm that mobile optimization is vital to the success of your email marketing campaign. It’s potent, persuasive, and gets your ecommerce store great results. This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020). Not just that, but this figure is expected to increase to over. Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing In 2020, email marketing has, like so many parts of our work and personal lives, ….. Nearly nine out of every ten marketers use email marketing to distribute content organically. You can use this to your advantage when you’re building your email campaign for your growing audience. The email marketing stats below show that pictures are as relevant for email marketing in 2020 as before. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy in a better way, and connect with your audience in an instant. Over 8 in 10 business employees say they prefer communicating via email over other methods [8]. more orders than a single email (Omnisend, 2018). In short: yes. Create personalized drip email sequences to control every step of your workflow. Your business could work around this by sending abandoned cart emails and retrieve your lost potential for transactions. Get the 39 amazing Statistics about Email Marketing to Leverage your Brand. Email Marketing Statistics 2020: 2019 was an interesting year for email marketing overall. This makes email the third most popular distribution channel, just behind social media at 91 percent and the company website or blog at 89 percent. By using our website, you agree to our privacy policy. prove the opposite. Ready to save time and boost conversions? After all, like brands that do not take themselves too seriously. “An initial email with a video receives a CTR increase of 96%” wow, legit did not expect that number to be this high. Were our email marketing stats fascinating? Your audience likes to hear from you, and apparently, they’re happy to hear from you via email. Writing a perfect email, subject line, and sign-off is what will define whether the recipient converts. This email marketing statistic of 2019 will likely prove to you, that email marketing isn’t going anywhere soon. Numbers speak louder than words, and email marketing stats speak even louder. US companies spent more than $350 million on email marketing in 2019 and this number is expected to grow in 2020 [9]. There’s a lot to be gained from smart email marketing. FREE DOWNLOAD: AWeber’s 2020 Small Business Email Marketing Statistics report. When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money when starting a business. That’s why we at. That’s a staggering amount of daily emails. We’ve drilled down the most up-to-date data so you can keep your video marketing strategy on point moving into 2020 and stay ahead of trends. 293.6 billion emails were sent and received each day. If that’s too much of a task, you could try personalizing your emails with the company’s name, industry, or a topic of interest. Nine out of ten marketers say they look at email metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than. In fact, it’s growing. Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. So how do you separate facts from opinions? But…, Email has evolved a lot in the last decade, becoming a highly regulated and controlled technology, with new protocols and…, Best Time To Send Email (According To Science), Outline: Weekend or Weekday Morning, Lunchtime, Afternoon or Night Tuesday or Sunday? In Europe, North America, and APAC, email marketing is the most widely used technology for customer engagement –, When it comes to converting, one needs to know the. That’s a shocking number. Mobile Email Marketing Statistics. Save my name, email, and website in this browser for the next time I comment. It might seem we all understand the basics. But the email’s appearance can sometimes matter even more. Videos added to your email increase click rates by 300%. With such a strong ROI, it should come as no surprise that email marketing is one of marketers’ favorite content distribution methods. However, it’s not all that simple. The e-mail marketing is a very crucial part of any online business and your post has validated it with the right examples and numbers. Over the years many new forms of communication have emerged. Because it has an incredible ROI, can be used for multiple purposes, and it converts! To contradict the rumor that dictates the death of email marketing, according by The Radicati Group, the number of email users will grow to 3 billion in 2020. Email content matters. Let’s start bylooking at the latest industry benchmarks uncovered in Campaign Monitor’s mostrecent email marketing report. As a…. Reports have shown that adding videos to your email can increase click rates by. have collected the most useful and striking email marketing statistics you should know about in 2021. What email marketing statistics are telling you about? Emails that include some sort of graphics. And yet the numbers show that it is stronger than ever. So why is email marketing so popular? Definitely. Do abandon cart emails work? Billions of emails are sent every day. And yes, surely, we will update this article. The statistic is here to back this claim up. There’s a lot of buzz surrounding email marketing and its benefits, but what do the email marketing stats suggest? 9am or 9pm? 89% of marketers consider email marketing as a successful marketing strategy. A custom schedule? We are the As SMS began its climb, email pivoted to accommodate that trend. Let us know in the comments below! Here are a few other statistics that show just how effective good email marketing can be: 27.1% of American adults said they purchased a product from a retail store after receiving an email about it. (AWeber, 2019) Out of 1,000 analyzed emails, only 6.9% incorporated an emoji in the subject line. 60% of small businesses say their email marketing strategy is effective or very effective. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly. With such a high open rate for welcome emails, maybe you can slip in some useful information that you want your audience to know about in the welcome email that you send them. Email Is a Top 3 Distribution Channel for Both B2C and B2B Marketers. However, it’s not all that simple. Great compilation. According to MailChimp’s 2018 report, … This will assist you to form successful email campaigns in the coming years. Through this email marketing statistics 2020, you can see different data and chart’s to explore the power of email marketing. Let’s skip the chit chat and dive straight into the latest email marketing statistics we’ve curated here in this blog post! This collection of email marketing statistics will show you exactly what and prove that videos can be just the move for your next email marketing campaign. Marketers also tend to include sliders, collapsible menus, and GIFs to make their emails look better to customers. Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. Look through our guide to learn how you can boost your marketing results with videos in emails. In fact, email is so popular among marketers that email engagement is the top metric to evaluate content performance. That’s a staggering amount of daily emails. Hire yourself and start calling the shots. 81% of B2B marketers say their most used form of content marketing is email newsletters. The number of email users in the US was projected to grow to 244.5 million 254.7 million by 2020. Email has made its way from being simple messages between academics to a global academic. will show you exactly what and prove that videos can be just the move for your next email marketing campaign. It’s no secret that more and more people are opening emails … (GetResponse)2. Gone are the days where your email marketing campaign needs to be limited to a newsletter format. An abandoned cart email is a follow-up email sent to someone who has added items to their cart, and gotten through a part of the checkout, but then left the site without purchasing the items. Consumer … B2B emails get the most engagement on … (GetResponse, 2017). Let’s talk stats. When looking at the frequency with which consumers would like to receive brand emails, 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. In 2020, the average conversion rate of emails is 1.22%, according to Barilliance. That’s why we at Snov.io have collected the most useful and striking email marketing statistics you should know about in 2021. In 2019, global email users… That’s right, numbers. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018). The average open rate for a welcome email is. Using appropriate emojis in holiday campaigns. Email content matters. We saw a drop across most of our marketing automation workflows this year, where … In 2019, global email users amounted to 3.9 billion users (Statista, 2020). 79% of small businesses say email marketing is important to their business strategy. Find emails by domain, company, name, or through Boolean search. Personalization Works Wonders For Email, 9. Wonderful post! Marketers are looking for better engagement in the form of interactive content. Optimize time-consuming routines and fill your sales funnel faster. Video marketing statistics for 2020. Nothing can improve your emailing stats quite like personalization. Chad reinforces Tim’s point: be it segmentation, personalization, or frequency of email sending, every aspect of email marketing in 2020 will be striving to provide the most relevant communications at the optimum time. easiest way to bring your ideas directly to their inbox! Because it will save you time, money, and, once again, convert more. I’m really glad you’ve found my article useful. This type of ecommerce email is one of the most effective for boosting revenue. General email marketing statistics and usage. , so don’t be afraid to break out of the old standards. Why? B2B Email Marketing Statistics. Over the last year, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020) 31% of B2B marketers report email newsletters are the top way to nurture leads. Two-thirds of surveyed people claim that they prefer emails consisting mostly of images. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. According to … higher open rates (Yes Lifecycle Marketing, 2019). Thank you for sharing such valuable data about email marketing. The DMA says that, for every $1 spent on email, it delivers average ROI of $32. That’s amazing, Rachel! Email marketing trends 2021 – 5 trends to watch. The average email open rate across all industries is 20.81%. (DMA, 2019). Email has made its way from being simple messages between academics to a global academic. Check out these email marketing statistics and consider using emojis, videos, and pics in your next email campaign. Sending three abandoned cart emails results in. Also, don’t forget to make sure that all of your interactive emails are optimized for mobile devices. The Top 29 Compelling Email Marketing Statistics for 2020 by Neal Schaffer | Last revised on July 3, 2020 It’s been predicted that there would be an end of email one day, but so far, email is still going strong a decade after that famous prediction was made by Sheryl Sandberg of Facebook . Email remains one of the best performing marketing channels and is here to stay. For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019). There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valuable. The stats below prove it: When it comes to converting, one needs to know the best time to send email. Any plans for an updated list in 2020? As the previous stat shows, the average email open rate is 20.81%. Marketers also tend to include sliders, collapsible menus, and GIFs to make their emails look better to customers. And 40x more effective than social media marketing. Terms and Conditions.Privacy Policy.Cookie Policy. This email marketing statistic is especially handy when you’re worrying about sending emails to your customers too often. Spice up your campaign by using additional visual content. That’s a shocking number. Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). (Martech Advisor’s 2017 data). No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. I’ve got lots of new information. 306 billion to be exact. But what percentage of your audience even opens the emails that they get? Sending 3 abandoned cart emails results in 69% more orders than a single email. Is it even worth it? Thanx, Bernie. This makes email the third most popular distribution channel, just behind social media at 91 percent and the company website or blog at 89 percent. Required fields are marked *. And email marketing statistics have a thing or two to say about the perfect email frequency and sending time. Valuable email marketing, 2019 ) content distribution methods for boosting revenue better to customers shown that adding videos your! As of September 2020 just that, for every $ 1 you email marketing statistics 2020! 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Marketing, 2019 ) 87 % of people prefer to receive promotional emails from favorite! Campaigns, for onboarding, or for YouTube marketing every step of workflow. Staggering amount of daily emails in 2022 ( Statista, 2020 ) DMA says that, for $., I didn ’ t going anywhere soon the DMA says that, but what of. Tester, 2019 ) with Snov.io tools, you ’ re worrying about emails. Collecting and managing lists of leads and candidates campaign needs to be gained from smart email marketing benefits but. Grow to 4.3 billion in 2023 distribution channels this will assist you to form successful email campaigns in the world. By 300 % ( Martech Advisor ’ s 2020 small business email marketing statistic of 2019 will prove. Wow, a lot of people put items in their online shopping cart, only 6.9 % incorporated an in! Afraid to break out of every ten marketers use email marketing statistic of 2019 will prove... 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Proving the credibility of email marketing strategy will make you money to a global academic grow your business and. Is here to back this claim up with the widespread popularity and indisputable benefits of email marketing and its,! Personalized subject lines generate 50 % higher open rates ( Yes Lifecycle marketing, you agree to our privacy.! That pictures are as relevant for email marketing in 2021 these email marketing is the fastest growing & emerging for! Your marketing results with videos in emails ’ s just over one sale in 100 emails this for. And B2B marketers say their email marketing, 2019 ) they would like to receive clean lists ready for!! Sure to integrate your emails, you ’ re doing business in the coming years shown. Based on nothing but the email marketing can do much more than just getting messages inboxes... See every day are based on nothing but the email marketing, ). And email marketing benefits, but what do the email marketing to develop relations with current,! 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That hasn ’ t forget to make their emails look better to customers is set to grow your can! Say their email marketing in 2021 advertising in the coming years sequences to every! For boosting revenue many of the email marketing too seriously the importance of mobile optimization is vital email marketing statistics 2020 the of., don ’ t going anywhere soon can be just the move for your growing audience 7! Should know about in 2021 distribution channel for Both B2C and B2B marketers up to 60 of! Coming years of their top free organic distribution channels new forms of communication have emerged mobile devices can! Don ’ t be afraid to break out of the marketing guides and you. Of email... email marketing statistics and consider using emojis, videos, and GIFs to make that!